Top 5 Hasbro Games Performance on Android in Latin America - Q1 2023

During the first quarter of 2023, the top five Hasbro games on the Android platform in Latin America displayed diverse trends across downloads, revenue, and active users. Let's delve into the performance of each game.

Peppa Pig: Polly Parrot saw significant fluctuations in its weekly downloads, starting at 52.5K in late December and peaking at 88.5K in mid-January before tapering off to 33.9K by the end of March. The app's active user base followed a similar trend, rising from 123.8K to a peak of 173.5K in mid-January, and then dropping to 129.3K by the end of the quarter.

World of Peppa Pig: Kids Games experienced a steady stream of weekly downloads, with notable peaks at 75.1K in early January and 70.2K in mid-March. Revenue for this app remained relatively stable, with a slight increase from $535 in late December to $623 by the end of March. Active users demonstrated a consistent performance, maintaining around 200K throughout the quarter.

PJ Masks™: Moonlight Heroes had a varied download trend, beginning at 41.8K and peaking at 50.1K in mid-January before declining to 19.8K by the end of March. Revenue for this app was minimal, with the highest weekly revenue being $17 in early March. Active users saw a gradual decline from 231.6K to 172.9K over the quarter.

My Little Pony: Magic Princess maintained a steady number of weekly downloads, hovering around 39K throughout the quarter. Revenue showed a slight increase, starting at $1.0K in late December and ending at $980 in the last week of March. The active user count remained relatively stable, with a minor increase to 329.5K by the end of March.

My Little Pony Rainbow Runners had consistent weekly downloads, averaging around 37K. Revenue experienced minor fluctuations, peaking at $396 in early January before settling at $214 by the end of March. Active users showed a stable trend, maintaining around 70K throughout the quarter.

These insights are based on data from Sensor Tower, and more detailed analysis can be found there.